Welcome [Back] to ATOM.

As our founder, Tom, (once) expressed on our interim website, we’ve changed recently. It’s an evolutionary passage as much as a transformative one. As he put it: "We’ve changed recently. Much of it has to do with growing older. When we were born, a decade ago, we were fascinated with our toys. Our...

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Top 5 Elements of Successful Web Development Projects

You’ve finally made it! After all the ups and downs of building your vision, getting team buy-in, and reviewing vendor bids, you’ve signed on the dotted line and you’re ready to start your web development project. Everyone wants their project to be successful, but what’s the pattern among successful projects...

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Using Data to Drive Creative Brilliance

A few weeks ago, the ad industry was buzzing about Spotify’s holiday ad campaign, which utilized user listening data as the basis of some really funny and interesting global out-of-home ad creative. The campaign identified and spotlighted the odd, sad, and/or downright adorable listening habits of Spotify’s users. Adweek This winning...

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